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BOOks |
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The Scent of Desire: Discovering Our Enigmatic Sense of Smell. (William Morrow/Harper Collins Publishers) takes readers on a voyage of scientific and cultural discovery that covers the many varied aspects of scent and how it affects our emotions, preferences, memories, health, sexuality, relationships, and food cravings. The Scent of Desire fascinates readers with how the powers of our sense of smell are being harnessed by business and in new innovative technologies. This book compels the reader to never again take their sense of smell for granted because once these pages have been turned one will never forget how vital the sense of smell is to the most important dimensions of our life.
WHERE TO BUY Available for pre-order at Amazon.com Buy from an Independent Book Seller |
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“Until Rachel Herz told us, who would have imagined that the aesthetics and physiology of the nose would both be as rich and complicated as those of the eye and mouth and heart? A charming and informative treatise on a vital and over-looked subject.” Adam Gopnik, author of Through the Children's Gate and Paris to the Moon
Steven Pinker, Johnstone Professor, Harvard University, author of The Language Instinct, How the Mind Works, and The Stuff of Thought Linda Bartoshuk, Professor, University of Florida, Gainesville Full of fascinating facts, The Scent of Desire punctures myths and shares secrets about smells and our sometimes-unexpected and emotional reactions to them. Skunks and roses will never seem the same to me again. Marlene Zuk, professor of biology, University of California, Riverside and author of Riddled with Life: Friendly Worms, Ladybug Sex, and the Parasites That Make Us Who We Are |
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On sale in bookstores nationwide October 9,2007 |
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Rachel Herz |
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© 2008 RSH Enterprises LLC |
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Read Recent Popular Articles by Rachel Herz: “Buying By the Nose” in Adweek January 14, 2008 |