Olfaction and Flavor Relationships to Emotion
Learning, Memory, Behavior
The Psychology of Smell
Scent Marketing : Read ADWEEK article
Effects of Language and Context
Experimental Design and Methodology
Dr. Herz works with companies based in North America, Europe and Japan. This growing number of high-profile clients includes:
Dr. Herz has experience with media tours, special events, public relations, marketing and brand promotion for a variety of international companies. Watch sample videos of previous work below.
2010 Collaboration with Suave Body Care
Throughout her career, Dr. Herz has been valued for her expertise in olfactory psychology, emotional cognition, and experimental design. She is regularly approached to provide education, research, analysis and recommendations to organizations whose products' successes rely on their appeal to the human senses - especially smell, taste and flavor.
Typical projects fall into the following categories:
International Flavors and Fragrances
Proctor & Gamble
The Coca-Cola Company
The Kellogg Company
Kao Corp Japan