• Olfaction and Flavor Relationships to Emotion 

  • Learning, Memory, Behavior

  • The Psychology of Smell

  • Scent Marketing :  Read ADWEEK article

  • Effects of Language and Context

  • Experimental Design and Methodology

  • Data Analysis and Interpretation

Client Organizations


Dr. Herz works with companies based in North America, Europe and Japan.  This growing number of high-profile clients includes:

Public Relations


Dr. Herz has experience with media tours, special events, public relations, marketing and brand promotion for a variety of international companies.  Watch sample videos of previous work below.


Partnership with Glade for the 2016 Autumn Collection


2010 Collaboration with Suave Body Care

Consulting

Presentations, Research Projects and Strategies Designed for Product Development and Marketing Topics


Throughout her career, Dr. Herz has been valued for her expertise in olfactory psychology, emotional cognition, and experimental design. She is regularly approached to provide education, research, analysis and recommendations to organizations whose products' successes rely on their appeal to the human senses - especially smell, taste and flavor. 


Typical projects fall into the following categories:

  • Unilever

  • SC Johnson

  • Givaudan

  • International Flavors and Fragrances

  • Firmenich

  • Henkel/Dial

  • McCormick Inc.

  • Proctor & Gamble

  • The Coca-Cola Company

  • The Kellogg Company

  • PepsiCo

  • Kao Corp Japan

  • Coty Inc.