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Since 2000 Dr. Herz has been on the faculty at Brown University and she also teaches at Boston College. Dr. Herz’s research has shown how odor-evoked memory is emotionally unique compared to other kinds of memory experiences, how emotional associations can change odor perception, and how odors can be conditioned to emotions and subsequently influence motivated behavior. Her work also deals with how language can affect odor perception and her laboratory has empirically demonstrated the first instance of olfactory illusions created by words alone. A third area of olfactory research concerns the role of body-odor and fragrance in heterosexual attraction. Her most recent work involves investigating food related emotions and the sensory psychology of eating.
Proustian products are preferred: The relationship between odor-evoked memories and product evaluation- 2015. Chemosensory Perception, 8, 1-10. Sugiyama, H., Oshida, A., Thueneman, P., Littell, S., Katayama, A., Kashiwagi, M., Hikichi, S. & Herz, R.S.
Gender differences in response to physical and social signals involved in human mate selection: The importance of smell for women – 2002. Evolution and Human Behavior, 23, 359-364. Herz, R.S., & Inzlicht, M.