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Consulting

Consulting expertise on the psychology and neuroscience of aromachemical perception


Presentations, Research Projects and Strategies Designed for
Product Development and Marketing Topics
Throughout her career, Dr. Herz has been valued for her expertise in olfactory psychology, emotion, learning and experimental design.  She is regularly approached to provide education, research, analysis and recommendations to organizations whose products' successes rely on their appeal to the human senses - especially smell and flavor.

Typical projects fall into the following categories:
  • Olfaction and Flavor Relationships to Emotion,
    Learning, Memory, Behavior
  • The Psychology of Smell
  • Scent Marketing :  Read ADWEEK article
  • Effects of Language and Context
  • Experimental Design and Methodology
  • Data Analysis and Interpretation

Client Organizations
Dr. Herz works with companies based in North America, Europe and Japan.  This growing number of high-profile clients includes:
  • Unilever
  • Givaudan
  • International Flavors and Fragrances
  • Firmenich
  • Henkel/Dial
  • McCormick Inc.
  • Proctor & Gamble
  • The Coca-Cola Company
  • The Kellogg Company
  • PepsiCo
  • Kao Corp Japan
  • Coty Inc.
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Public Relations
Dr. Herz has experience with media tours, special events, public relations, marketing and brand promotion for a variety of international companies.  Watch a sample video of previous work below.

Collaboration with Suave


Rachel Herz Suave Body Care Fragrance Expert

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