Rachel Herz, PhD has been conducting research on olfaction, emotion and cognition since 1990. She has published over 70 original research papers, co-edited college textbooks and received a number of grants and prestigious awards.
Since 2000 she has been on the faculty at Brown University and also teaches at Boston College. Dr. Herz’s research has shown how odor-evoked memory is emotionally unique compared to other kinds of memory experiences, how emotional associations can change odor perception, and how odors can be conditioned to emotions and subsequently influence motivated behavior. Her work also deals with how language can affect odor perception and her laboratory has empirically demonstrated the first instance of olfactory illusions created by words alone. A third area of interest concerns the role of body-odor and fragrance in heterosexual attraction. Her most recent research involves investigating various facets of the emotion of disgust, and the sensory psychology of food.
Sample Research Publications:
Proustian products are preferred: The relationship between odor-evoked memories and product evaluation. Chemosensory Perception. 10.1007/s12078-015-9182-y. Sugiyama, H...et al & Herz, R.S
Verbal priming and taste sensitivity make moral transgressions gross-2014. Behavioral Neuroscience, 128, 20-28. Herz, R.S
Stealing is not gross: Language distinguishes visceral disgust from moral violations- 2013. American Journal of Psychology, 126, 275-286.
Herz, R.S. & Hinds. A.
PROP taste sensitivity is related to visceral but not moral disgust - 2011. Chemosensory Perception
, 4, 72-79. Herz, R.S.
Aromatherapy facts and fictions – 2009. A
scientific analysis of olfactory effects on mood, physiology and behavior. International Journal of Neuroscience, 119, 263-290. Herz, R.S.
Odor-associative learning and emotion: Effects on perception and behavior – 2005.
Chemical Senses, 30, 250-251. Herz, R.S.
Changing odor hedonic perception through emotional associations in humans – 2004.
International Journal of Comparative Psychology, 17, 315-339. Herz, R.S., Beland, S.L. & Hellerstein, M.
Olfaction, emotion and associative learning: Effects on motivated behavior – 2004.
Motivation and Emotion, 28, 363-383. Herz, R.S., Schankler, C. & Beland, S.
Neuroimaging evidence for the emotional potency of odor-evoked memory – 2004.
Neuropsychologia, 42, 371-378. Herz, R.S., Eliassen, J.C., Beland, S.L., & T. Souza.
Gender differences in response to physical and social signals involved in human mate selection:
The importance of smell for women – 2002.
Evolution and Human Behavior, 23, 359-364. Herz, R.S., & Inzlicht, M.
The influence of verbal labeling on the perception of odors: Evidence for olfactory illusions? – 2001.
Perception, 30, 381-391. Herz, R.S., & von Clef, J.
Are odors the best cues to memory? A cross-modal comparison of associative memory stimuli – 1998.
Annals of the New York Academy of Sciences, 855, 670-674. Herz R.S.
Emotion experienced during encoding enhances odor retrieval cue effectiveness – 1997.
American Journal of Psychology, 110, 489-505. Herz, R.S.
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